On Aug. 3, 2021, New York City Mayor Bill de Blasio announced “The Key to NYC” mandate which, beginning Aug. 17, requires patrons of indoor dining, indoor fitness, and indoor entertainment and performances to provide proof of COVID-19 vaccination. Employees at such establishments must also be vaccinated. There is no exception to this vaccination mandate, such as having the option to provide a negative COVID-19 test.

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Photo of Jonathan L. Bing Jonathan L. Bing

Jonathan L. Bing is an experienced advocate who advises corporate, association and nonprofit clients in the entertainment, financial services, health care, hospitality, transportation, real estate, and social services industries. He helps clients advance legislation in the New York State Legislature and New York…

Jonathan L. Bing is an experienced advocate who advises corporate, association and nonprofit clients in the entertainment, financial services, health care, hospitality, transportation, real estate, and social services industries. He helps clients advance legislation in the New York State Legislature and New York City Council, secure funding from state and city budgets, and navigate New York government.

Jonathan represents a wide range of clients, including the second-largest hospital system in New York City, “Big Four” national accounting and advertising companies, and the 700-member national trade association for the Broadway and live entertainment industry. He also advocates for a variety of nonprofits, including the largest provider of services for domestic violence victims in New York State; one of the leading alcohol and drug treatment programs in NYC; and the organization that created the first senior center in the nation dedicated to technology.

Photo of Breton H. Permesly Breton H. Permesly

Bret concentrates his practice on domestic and international franchising, licensing, and distribution matters. Bret represents some of the largest brands in the world as well as cutting edge start-up concepts in a wide range of industries, including food and beverage, hospitality, sports and…

Bret concentrates his practice on domestic and international franchising, licensing, and distribution matters. Bret represents some of the largest brands in the world as well as cutting edge start-up concepts in a wide range of industries, including food and beverage, hospitality, sports and fitness, retail, wellness and leisure. His experience includes advising clients on options for domestic and international expansion using a variety of structures; preparing and negotiating complex franchise and commercial agreements; organizing and structuring joint venture, franchise and distribution systems; establishing and administering national and international franchise growth and compliance programs; and, counseling clients on a wide variety of industry related topics. His experience also includes structuring, drafting, and negotiating domestic and international manufacturing, distribution, consignment, and supply agreements in the retail and food and beverage space.

Bret also acts as a trusted advisor to private equity concerns and investors buying and selling franchise and distribution systems and investors seeking due diligence and related franchise and distribution expertise in connection with mergers and acquisitions and other transactions involving franchising, licensing and distribution components.

Bret is the former Chair of the New York State Bar’s Franchise, Distribution and Licensing Committee and is currently on the Executive Committee of the New York State Bar’s Business Law Section.